As you formulate your sales strategy for your new market, we help you answer the following questions:
● To what problem does your product or service offer a solution?
● What is different, superior or revolutionary about your products when compared to your competition?
● Who are your potential clients?
● How do you plan to reach your potential clients?
● What improvements do you offer to your potential clients?
● What messages can you send to each of your targets?
Once these questions are answered, we identify and interview potential clients and sales partners (distributors, agents, importers, etc.). Based on their feedback and yours, we can organize sales development trips or trade show participation, including all logistical aspects. Should the client require assistance, we can attend meetings as facilitators and cultural liaisons. Our attendance at meetings demonstrates an African presence, which African companies look upon favourably.