Cross-Cultural Foreign Market Entry Strategy:

We evaluate foreign market entry strategy and new market opportunities for our clients based on many criteria, both “hard” and “soft”. Some of the cultural criteria we evaluate include:

  • Determining if international demand exists in the target culture for the domestic product or service and how consumers can be reached.
  • Assessing if the style of doing business in the target culture is adequately aligned with the client’s business model.

Uncovering the efficiency and/or corruption issues associated with the target culture’s government and agency services as well as intellectual property issues.

[stm_icon_box hide_title_line=”hide_title_line” icon=”stm-libra” style=”icon_left” icon_size=”26″ icon_width=”70″ title=”Transactional Strategy:”]Cross-cultural components impact every aspect of foreign market entry, including market due diligence, financing, negotiations, building trust and partnerships, assessing market positioning, and aligning corporate values and business strategy. TradeAfrica is one of few companies that develop cross-cultural foreign market entry strategies. Our team is very transactional with substantial experience in foreign market entry strategy, international law, international trade and market research, economics, international sales and marketing, and international supply chains[/stm_icon_box]
[stm_icon_box hide_title_line=”hide_title_line” icon=”stm-security” style=”icon_left” icon_size=”30″ icon_width=”70″ title=”Market Research & Intelligence”]TradeAfrica’s Market Research Program offers a unique combination of qualitative and quantitative data gathering and analysis. With our network of subsidiaries and affiliates in key markets we are able to provide a methodical approach for business decision-making.[/stm_icon_box]
[stm_icon_box hide_title_line=”hide_title_line” icon=”stm-home” style=”icon_left” icon_size=”23″ icon_width=”70″ title=”Strategy Development”]TradeAfrica’s business services will help you to develop strategic consciousness for international business expansion. Our consulting practice is based on highly skilled research capabilities in order to create visibility and guidance for international business projects.[/stm_icon_box]
[stm_icon_box hide_title_line=”hide_title_line” icon=”stm-rating_down” style=”icon_left” icon_size=”23″ icon_width=”70″ title=”Matchmaking Services”]Our custom-tailored matchmaking services provide our clients meeting opportunities with:

– Direct Customers
– Business Partners
– Specialized Service Providers
– Investors

according to predefined search criteria.[/stm_icon_box]

[stm_icon_box hide_title_line=”hide_title_line” icon=”stm-badge” style=”icon_left” icon_size=”28″ icon_width=”70″ title=”Conference Organizing Services”]TradeAfrica Consulting also provides conference organizing services as an additional tool in the lead generation activity. We hold various investment promotion seminars and roadshows on behalf of governmental economic development agencies in the objective of attracting African inbound and outbound investment.

It is a whole package of services that we offer to our clients, including inviting target investors, arranging relevant speakers, and conference logistics services. We also do aftercare services upon request, namely to follow up with the interested companies and manage to land investment projects in the respective country or region.[/stm_icon_box]

trade on the go!

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