We will review all of your existing marketing tools: general brochures, product descriptions, case studies, website, etc. Doing business in the Africa requires the use of localized content for sales and promotion. North American companies and individuals expect to receive messages based on benefits they can draw from a product or service. We will adapt your existing tools and/or create new tools to appeal to US and Canadian customers. We can also provide you with an aggressive marketing and public relations plan for your new audience, utilizing traditional marketing tools as well as trade show planning, search engine optimization (SEO) and social media tools.